It is not a secret that
most South African companies are not only dedicated to doing business with
black-owned suppliers, but are also committed to the sustained success of these
suppliers. In light of the new BBBEE codes most of these companies are putting
in place Enterprise
Supplier Development (ESD) programs to help achieve and show
this commitment. However, despite their well intentions I have found that the
majority of internal ESD programs are missing some vital components.
In my opinion, there are two main causes for most
internal Enterprise Supplier Development (ESD) programs not being as effective
or successful as they can be:
1.
companies leave the programs entirely in the hands
of their internal staff without providing any training to upskill or reskill
them;
2.
program components are not focused on the critical
aspects of business development support that benefit the suppliers.
While these companies are dedicated to the
development of their black-owned suppliers, supplier relationship management or
supplier diversity management is not in their wheelhouse. In other words,
Enterprise Supplier Development (ESD) is not their core business, nor should it
be.
Procurement and Transformation departments typically
have a small staff count that is tasked with a huge amount of responsibility
that leaves them with little time, resources or enthusiasm to dedicate to
developing black-owned suppliers. Additionally, most professionals in these
departments have not owned businesses themselves and are not skilled at
training and developing business owners.
As a result many internal Enterprise Supplier
Development (ESD) programs focus most of their attention only on operations
management issues like process, quality and delivery improvement. Quite
frankly, most small business owners are great at delivering a stellar product
or service, but most are not great Innovators. If this critical business
development support component is left untouched, operations management can
become a moot point. So these imperative elements of business development that
will make them more successful must be included in all Enterprise Supplier
Development (ESD) programs.
Another way that internal Enterprise Supplier
Development (ESD) programs fall short is that they develop all suppliers in the
same fashion. Companies must have integrated programs that are specifically
designed to engage with black-owned suppliers depending on the size of the
supplier, how much business the company does with the supplier, how the
supplier has performed in the past and many other criteria. This approach
creates a community effect within the company leading to an environment that
assists black-owned suppliers to become major strategic partners.
In my view there three key ways that internal
Enterprise Supplier Development (ESD) programs can be improved significantly
that will lead to increased BBBEE points, innovation, collaboration, profits,
and draw maximum value from black-owned suppliers:
1.
Leave Supplier Development To The Pros. Entrepreneurial
and small business support is a skilled profession and therefore Enterprise
Supplier Development (ESD) programs should be developed and/or ran by
qualified, experienced and competent persons that are employed for this purpose
or outsourced to a reputable 3rd party.
This avoids adding “one more thing” to the plates of the procurement or
transformation professionals that likely do not have the skill-set to empower
black business owners to do something they themselves have never done (and no,
assigning another supplier to be their mentor does not solve this and will not
qualify for BBBEE points). This move will also put ESD programs in the hands of
a qualified, experienced and competent expert that understands BBBEE, the needs
of growing businesses and has the skills and knowledge to provide the adequate
tools and resources that creates a sustainable and well-run enterprise.
2.
Have One Solid ESD Program For All
Chosen Suppliers. It is far more effective to approach Enterprise
Supplier Development (ESD) in a way that allows all suppliers to grow in
relation to their capacity. The program must extend to potential suppliers (Enterprise
Development) as well. This is the best path to a robust and diverse supply
chain across the board.
3.
Focus On Critical Elements Of Business
Development Support. The most frequently stated challenge that
procurement and transformation professionals report in doing business with
small black-owned business is that they do things that create more work for
them or just flat out drives them crazy. These challenges include not
approaching the decision-makers properly and not following up adequately,
wasting their time on the phone or in emails, not having the proper systems in
place in their business to execute the contract smoothly and the list continues
for days….
Most small business owners do not realize that the
magic happens around the edges—outside of smooth delivery and great quality of
product or service. Enterprise Supplier Development programs should include
components that empower black business owners to be stronger innovators,
sellers and negotiators. For example, things like:
1.
How to align what they offer with what larger
companies really need and want;
2.
How to add value so they can compete beyond BBBEE,
product or price and are also viewed as strategic partners to larger companies;
3.
How they can create scalability and capacity beyond
the typical strategy of tendering for large government business;
4.
How they can ensure their business is set up to
thrive so they execute well once a large contract is awarded;
5.
How they can put a solid growth strategy in place
so they can grow with larger companies and compete globally.
An effective Enterprise Supplier Development (ESD) program
is one that provides companies with strong, reliable black-owned suppliers and
access to a pipeline of partners to meet business goals and objectives.
As a Professional Empowerment Advisor (Pr EAd),
experienced and competent Entrepreneur I can help your suppliers help your
company achieve success in Enterprise Supplier Development by focusing on the
matters that really count.
Contact
me
today.